Brief_ITESM_BASE_080822

DIRECTLINE

Lucía Isabel Esparza Haubi
Cassiel Nava Ovando
José Alberto Moreno Castro
TEC DE MONTERREY
Campus Toluca

By 2032 massive tendencies such as TikTok and Instagram will have reduced the amount of focus retention as well as motivation for a formal job, making people aspire to procrastination, codependency, and an easy lifestyle. People can’t focus during work hours anymore and production has decreased by a noticeable amount. After spending so much money on workers who never do their job correctly and whose distractions never cease, the companies decided to jointly generate the optimal program to ensure that employees self-manage efficiently, and in this way avoid any type of distraction through induced guilt. The program begins with mega tendencies through social media as a brainwashing method to convince the individuals little by little that they are a failure if they can’t be productive and have a purpose in life. All this meant to prepare the debutants to be moldable and accept the way the companies work.

To not be distracted and be as productive as possible, the brand DIRECTLINE created the perfect combo for these workers who want to have all their information on hand and never be distracted. The visor is designed to only see the computer screen, and its telescopic mechanism allows it to adjust the frame of view. Its translucent material allows the entry of light and the perception of silhouettes. It also has ear covers to dampen noise and a leather headband for greater comfort. 

The tie has two outward pieces to place their respective USB and carry the user's personal information, along with files, presentations, projects, etc. to work at any time and place. The red and blue wires represent the arteries of the human body and the knot symbolizes the human heart. The braid is an extension that carries the information from the USBs throughout the tie to the computer.